Sustainable Packaging: Why It Matters
To some, sustainable packaging comes off as more of a buzzword than anything else.
Most people support the concept of protecting the planet but associate this particular way of going about it with false advertising and inaccessible products. And that is – to an extent – reasonable.
Tons of companies have abused the importance of sustainability to sell their products, often greenwashing them with hollow words and no real action.
However, that doesn’t mean the importance of sustainable packaging is unfounded. In fact, it’s just the opposite.
Truly sustainable packaging has soared in popularity over recent years. The technology behind it has also evolved, allowing many solutions to go mainstream and change the game completely.
From seaweed-based plastics to compostable materials, tech firms and entrepreneurs alike have shifted towards a better future.
Consumers have as well – research shows that roughly 57% of people would be less likely to buy a product if it was in the packaging they considered harmful to the environment. A further 44% wouldn’t consider buying it at all.
This presents a massive shift in overall consumer attitude, and it is up to businesses of all sizes to follow suit.
How Your Business Can Support Sustainable Packaging
Sustainable packaging is not just a current trend – it’s a must. It helps companies show that they care about the environment and promote an eco-friendly image.
It may seem intimidating, but the truth is that even small changes can go a long way.
Here are some ideas on how your business can start on the path of sustainability:
Swap plastic with biodegradable materials
There are plenty of sustainable alternatives to plastic, such as bamboo or paper straws, cardboard boxes and so much more. FSC-approved paper and cardboard is a great option as it helps promote responsible forestry.
Reuse packaging whenever possible
If you’re not able to use sustainable materials, try reusing packaging whenever possible. This can be done through a shipping and returns policy that allows customers to return packaging materials for a discount or gift.
Recycle as much as possible
If you’re not able to use sustainable packaging, recycling can be a great way to reduce the environmental impact of your business.
Support eco-friendly initiatives
There are plenty of eco-friendly initiatives and organisations that focus on sustainable packaging, such as the Sustainable Packaging Coalition or TerraCycle.
Although it’s certainly only one piece of the puzzle, sustainable packaging is a huge part of society’s fight against climate change. It alone has the potential to change consumerism as we know it – into something far more conscious and socially responsible. By following the tips above, your business can join in on the collective effort to make our planet a better place.