A common complaint consumers have with the packaging is that, in many cases, it’s simply excessive compared to the actual size of the item that is being shipped. This is something you want to avoid because it gives the impression that your business is wasteful, and that you don’t care about your environmental impact. So consider the packaging you use as carefully as possible. Use enough packaging to ship your products safely, but don’t be tempted into thinking that sheer packaging amount is everything. A large box alone is not going to protect what you’re shipping, it needs to be packaged properly.
Consumers are becoming more ecologically conscious, which means businesses are required to start making considerations in the way they approach packaging materials. With plastic pollution being such a present issue, for example, your packaging shouldn’t contain excessive amounts of wasteful materials. There are easy ways you can offset this by changing the materials you use. For example, eco-friendly cardboard tubes can be used for shipping many different things, and make a much more positive environmental statement. They don’t sacrifice anything in terms of durability, yet make a powerful positive impact on customers.
Customers are awash with packaging thanks to the rise of online shopping – many people have new things being delivered to their homes on a daily basis. This is where you need to make an impact, and you can do this by making sure your packaging is as unique and eye-catching as possible, and that it carries your branding. This is now easier than ever before – for example, Essex Tubes offers a wide range of custom mailing tubes that can be tailored to your specific requirements. Your packaging is yet another opportunity for you to make an impact with your customers. Don’t be afraid to do something new with vibrant colours and eye-catching designs.
It sounds obvious, but far too many businesses are guilty of not using the appropriate packaging for businesses to keep the item they are shipping safe. Remember that on the journey to your customer’s doorstep the package is going to be handled multiple times, and likely will have to absorb a few impacts. Consider this in the packaging you choose – make sure the product can’t move freely and has appropriate impact protection. This not only shows customers you care about making sure their purchases are safe, but it also minimises the risk of damaged items being returned to you. A little more investment in the packaging can make great savings in fewer product replacements.